When a field on a form isn’t required
When you integrate new technology to your stack
When you click the ‘People’ tab in a Smart List before it autosaves
When you QA a new integration
When the CTA link in an email is broken
How I think a static list feels when it hears me talking about Smart Lists
When you read one of Sandy’s responses in the Marketo community
When you’re trying to normalize job titles but someone puts in something unique
When someone fills out a form but immediately unsubscribes
When they ask you for your business email but you use your Gmail address for business
The data value change to the Unsubscribed field when someone unsubscribes
Email 4 in a nurture stream
When you see a job posting for Marketing Rockstar
Marketo when a lead clicks an email from a new device
When you meet someone who works in marketing but says their company doesn’t use marketing automation
When you get an email for an upcoming webinar urging you to register today because “spots are filling up fast”
When you’re trying to figure out why a smart campaign is being triggered by digging through a series of data value changes and requested campaigns
